The Sector

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  • Livestock Sector employs 50% of agricultural labour force.

The Market

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  • Kenya’s export has never exceeded 7,500 heads of cattle.
  • Kenya’s export markets are Middle East, West, Central and North Africa.

The Livestock

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The Pastoralist

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General Supply Trends

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  • Due to poor risk management and informal systems, Kenya’s pastoralists are highly vulnerable to external shocks that limit scalable export potential or near-term pricing or supply stability.
  • Costs of livestock production have increased heavily over time and are expected to further increase with added taxes applied between counties.
  • Increasing costs may reduce attractiveness of the sector for producers.
  • Increasing efforts to formalize the sector, combined with possible entrance of new higher-end players, will result in moderate increase in production and improved efficiencies to meet growing demand.
  • Current domestic supply of cattle and sheep cannot meet domestic demand, and imports are required to fill this gap.

General Demand Trends

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  • Rapid urbanization and increasing wealth in Kenya will be key drivers of growing per capita and total meat demand.
  • Urban areas are expected to grow twice as fast as rural areas in Kenya with urban consumers demanding higher meat per capita.
  • GDP per capita is expected to increase to $1,030 in 2016 and will thus rise from a low-income country to a middle-income country.
  • Estimated average annual consumption of beef, goat & sheep is 63 kg per capita. While meat consumption per capita is much greater among wealthier segments (up to 36 kg for Expats/Tourists), the Low Income segment represents 42% of total beef demand, by volume, in Kenya with an average per capita consumption of ~9.90 kg per year.
  • Approximately 68% of all meat sales are made through butcheries, making butcheries the highest potential sales channel to target for specialty label or additional value creation through an alternative business model.

Key Sector Challenges

  • Inconsistency and unreliable supply of quality livestock.
  • Degrading rangeland that is getting unfavourable to support livestock production.
  • Poor food safety standards.
  • Poor market, data and information access
  • Unfavourable livestock sector policies and or lack of policies.
  • Poor/ inadequate dissemination of research findings to guide meat export.
  • To inspire end market consumer awareness on diversified livestock products, food safety and retail skills for enhanced markets.
  • To facilitate livestock product processing business services to increase value capture at the end of the value chain.
  • To catalyze business linkages to improve live animal trade for reliable quality and quantity supply to the end markets
  • To facilitate the adoption of sustainable rangeland management practices and land governance.
  • To facilitate private sector led livestock industry voice to promote and actively participate in contributing towards review, formulation and implementation of market friendly favorable policies both at National and County levels.
  • To catalyse access to quality and affordable animal health service delivery to livestock producers.To facilitate insurance companies and pastoralists to embrace commercial index based livestock insurance for risk mitigation.

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