2021 KICC Meat Expo

THEME: Safe and quality meat for nutrition and wealth creation

The event was geared towards providing players along the meat value chain an opportunity to showcase their work, products, learn and benchmark with others on industry best practices as well as grow their business network. Businesses offering related products, equipment and technologies were also present.


Livestock is an important sector for the Kenyan economy with a significant potential to increase competitiveness and benefit millions of people
Kenya’s meat sub-sector is hugely informal and fragmented. The formal meat sector turns around $11.68B per year, representing only 18% of the meat retail channels.

Livestock is a significant part of the global economy, contributing to economic growth, poverty reduction and nutrition. The sector contributes 40% of global agricultural output and supports the livelihoods and food security of almost 1.3 billion people, including 500 million pastoralists. For these pastoralists, livestock provide income and employment, a store of wealth, resilience to shocks, and food security, in addition to holding cultural significance.

Whilst livestock is globally important, it is fundamental to Kenya’s economy. The sector contributes between 10% to 13% of national GDP and employs up to 50% of the agricultural labour force.

Whilst livestock is globally important, it is fundamental to Kenya’s economy. The sector contributes between 10% to 13% of national GDP and employs up to 50% of the agricultural labour force. Ten million Kenyans live in the arid and semi-arid lands (ASALs) that make up the majority of Kenya’s landmass, the majority of whom rely to some degree on livestock for their livelihoods. The importance of livestock is set to rise further, as growing incomes lead to higher meat consumption. For example, demand for beef in Kenya is expected to increase by over 170% between 2010 and 2050.

Livestock contributes between 10% to 13% of Kenya’s national GDP
Livestock employs up to 50% of the agricultural labour force
Livestock supports about 10 million pastoralists in ASALs
Demand for beef in Kenya is expected to increase by over 170% between 2010 and 2050
Despite this, Kenya’s livestock sector is severely underperforming. Kenya has the world’s third highest stock of livestock yet remains a meat deficit country.

This deficit will only continue to grow unless binding constraints are addressed, as population growth and rising incomes in urban areas are expected to increase demand for meat in the coming decades. The sector is currently fragmented, inefficient and experiences high losses due to drought, disease, and rot due to poor handling practises.

Climate change is affecting feed production and reliability of water systems to produce livestock in the country.

Low modernisation of the sector causes Kenyan pastoralists suffer losses from droughts and consistently produce cattle below their potential weight. Also, post-harvest losses are huge during the production and retailing processes. Meat safety and quality has also affected the industry, and this is witnessed by shifting consumer demands and behaviours. 

Consumer preferences are also changing. Higher incomes in emerging markets are increasing demand for new meat products and higher food safety standards, whilst environmental concerns are leading consumers to avoid harmful chemicals and unsustainable production practices.

Vision For The Expo

Creating a sustainable, inclusive and modernised livestock sector in Kenya.

Being the first of its kind in this country and probably in eastern and central Africa, the systemic vision is to transition the sector to modernisation, a sector that is responsive of the 22nd century challenges and opportunities presented for Africa and the globalisation move. Climate change, high population of young men and women under the age of 30 years and the technological advancements Kenya is exposed to.

This 254 Meat Expo presents the next best time to have a conversation that prepares the industry to these opportunities of today and the future.

Objectives Of The Expo

The expo brought together processors, retailers, policymakers, other meat value chain actors and consumers to:

Deepen awareness about the production and consumption of quality and safe meat
Provide thought-leadership on the industry’s policies, innovation and partnerships
Maximise networking opportunities for the industry players across the value chain
Spotlight the latest developments in the meat sector
Gain tools, insights, inspiration and new ideas to differentiate unique products and services, reinforce marketing Return on Investment, increase sales and build customer loyalty.
Provide an opportunity to strengthen existing partnerships while forging new ones around the meat industry

Testimonial Videos

On 18th and 19th of November 2021, the first-ever meat expo in Kenya was held at the Kenyatta International Convention Centre (KICC).  The expo was visited by close to 10,000 people and had over 70 exhibitors across the meat value chain. During the expo, a few companies gave an account of their experience and how their businesses benefited.

Strategic Partners

Ministry of Agriculture Livestock Fisheries and Cooperatives

The mandate of the Ministry includes LivestockFisheries and Cooperatives to ensure food and nutrition security for all and sustain economic development.

Kenya Markets Trust (KMT)

Kenya Markets Trust works to sustainably improve the lives of Kenyans by transforming its key market systems.


Meat and Livestock Exporters Industry Council of Kenya (KEMLEIC) Council membership comprises a group of meat and livestock exporters, producers and processors with a vision to revolutionize livestock and meat production systems in Kenya.


The Retail Trade Association of Kenya (RETRAK) is the voice of the retail industry with the main objective being to provide retailers with a central representative body to put across their agenda and retail trade concerns to government agencies, parliament and other bodies for their benefit.

Nation Media Group

The Nation Media Group is the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences in Kenya, Uganda, Tanzania and Rwanda.


Blog and news items from the 2021 KICC Meat Expo

Meat Expo 2021 Conversations

Here are a few recordings from conversations around the meat expo. Some of the videos are from the pre-launch that took place in Athi River at the KMC factory. The discussions were aired live on NTV. The discussions revolved around ways of uplifting our meat sector in Kenya.

The Expo in Pictures

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A Dawn of a New Chapter for Kenya Markets Trust

After years of successfully working together as partners with a shared mission of transforming sectors in East Africa, Gatsby Africa, Kenya Markets Trust and Msingi East Africa have decided to integrate and become one entity as of April 01, 2022.

The new integrated entity will be called Gatsby Africa – a philanthropic entity of Lord David Sainsbury and will operate across six sectors in East Africa – Commercial Forestry, Aquaculture, Textiles and Apparel, Livestock, Agricultural Inputs, and Water.

We believe that the ambition and vision of the new organisation, coupled with the breadth of our portfolio, puts us in a strong position to deliver a meaningful level of impact for millions of people in the East African region. It equally strengthens our ability to generate and share our learning with others.

Coming together allows us to leverage the strengths of the three organisations, brings efficiency to how we work, and ensures we have a greater impact in our work.

What does this mean for the work that we have been passionately championing over the years? There will be no changes to the focus and modalities of how we work or our shared commitments – our three existing programmes will continue to operate in the same way they have always done.

We will be launching the new integrated Gatsby Africa organisation on April 01, 2022. By mid-April, we will share with you a link to our new website and official social media handles. However, we will retain our current website for a minimum period of six months, so that our knowledge materials are available to you. We shall be moving these over to our new website so that nothing will be lost.

As an organisation, we are excited about the opportunities that this integration brings for our people, partners and the sectors we work in. We are humbled by the collaboration and good working relationship we have had with all our different stakeholders and look forward to continuing working with you in the new organisation.