Ndenderu based farmers in Kiambu County, it seems, have found their agro-dealer of choice in Salome Wambui. Not only does she run a well-stocked, well-branded, and well-positioned franchise in the area but has a distinct natural flair for good customer relations that keeps most of her customers coming back to the shop.
This however was not the case a while back. Salome had set out as a sole proprietor in 2012. At that time, she sold between Kshs 3000 – Ksh 4000 in a day with only about ten customers walking in for purchases. When Farmshop (a social enterprise that increases smallholder productivity by providing farmers high quality products, services, and information) approached her later on for a partnership she readily accepted their offer.
“I loved their approach to business and I could see myself making double the money if I agreed to a partnership.” says Salome.
She has since remodeled her shop display, branded her shop and received training from Farmshop on how to improve sales and deal with customers. Farm shop has also provided Salome with a tablet that has IProcure software, which enables her to track sales and manage stocks from anywhere. The software shows the number of transactions she has had per day with its profit or loss margins. It also shows which product has more demand and which one can be placed for cross selling.
Once in a while, Salome does a village market promotion to let her buyers know about her products. Customers who buy in bulk receive free transport from her as long as they live within the town. Kenya Markets Trust (KMT) introduced the idea of promotions to Farmshop to roll out in all its franchises. The Iprocure software helps her reach all her registered clients on SMS with promotions dates and discount notices.
Two years later, Salome now sells between Ksh 40,000 and 60,000 in a day and serving over 30 customers daily.
Mr. John Ndung’u, who is Salome’s regular customer, admits that he is happy with Salome’s services. “She has such a hearty laughter and uses kind words on her customers. She also deals with multiple customers ably” he says. John keeps on coming to the shop because he feels valued and respected.