Strategic Focus

Our Theory of Change Focuses on Transforming How Markets Work

Our approach to intervening in markets is based on working as market facilitators. While doing Market Analysis, we look at 5 factors: Where the commercial opportunities are, political economy of target markets, systemic constraints, growth trends, climate risks and position of the poor.


Large-scale wealth creation through sustainable, competitive and inclusive transformation of market systems


To work in partnership with the private sector and government to catalyze innovation and promote competitive and inclusive markets

Through Systemic Intervention we target constraints that were limiting pro-performance of target markets

We achieve by buying down the risk of innovation, facilitating commercial partnerships, promoting trust and transparency through improved information flows, enabling increased access to finance and supporting the government in creating an enabling environment. 

Market System Change creates improved performance of businesses, more effective governance, greater access to appropriate goods and services, increased competition, increased investment. Increased access and growth is measured by improvements in practices, quality, increased yields and increased sales through appropriate market channels. Overall, our impact has resulted in increased incomes, new jobs, improved CC resilience and reduced food insecurity.

KMT’s Strategic Objectives 2019-2022

Deliver large- scale, inclusive and sustainable growth in key market sectors in Kenya

Specific Objectives:

  • Identify key market segments to work with
  • Implement a portfolio of carefully chosen market transformation initiatives
  • Further embed the principles of market development approach in our work

A Dawn of a New Chapter for Kenya Markets Trust

After years of successfully working together as partners with a shared mission of transforming sectors in East Africa, Gatsby Africa, Kenya Markets Trust and Msingi East Africa have decided to integrate and become one entity as of April 01, 2022.

The new integrated entity will be called Gatsby Africa – a philanthropic entity of Lord David Sainsbury and will operate across six sectors in East Africa – Commercial Forestry, Aquaculture, Textiles and Apparel, Livestock, Agricultural Inputs, and Water.

We believe that the ambition and vision of the new organisation, coupled with the breadth of our portfolio, puts us in a strong position to deliver a meaningful level of impact for millions of people in the East African region. It equally strengthens our ability to generate and share our learning with others.

Coming together allows us to leverage the strengths of the three organisations, brings efficiency to how we work, and ensures we have a greater impact in our work.

What does this mean for the work that we have been passionately championing over the years? There will be no changes to the focus and modalities of how we work or our shared commitments – our three existing programmes will continue to operate in the same way they have always done.

We will be launching the new integrated Gatsby Africa organisation on April 01, 2022. By mid-April, we will share with you a link to our new website and official social media handles. However, we will retain our current website for a minimum period of six months, so that our knowledge materials are available to you. We shall be moving these over to our new website so that nothing will be lost.

As an organisation, we are excited about the opportunities that this integration brings for our people, partners and the sectors we work in. We are humbled by the collaboration and good working relationship we have had with all our different stakeholders and look forward to continuing working with you in the new organisation.